• Successful people find value in the most unexpected places. They think in terms of principles, not formulas.
• Refining an existing idea moves the world from 1 to n, but to move from 0 to 1, we must create something new.
• Progress comes from Monopoly, not competition. 

1. It's better to be bold than inconsequential
2. A Bad Plan is better than none
3. Don't Compete: competition destroys profits
4. Sales Strategy matters as much as product

A start-up is the largest group of people you can convince of a plan to build a different future. 

Small changes have disproportionate results.

1. Proprietary Technology: 10x Better than next best alternative.
2. Network Effects: Provide immediate value to early adopters.
3. Economies of Scale: Cost per unit declines as production increases.
4. Branding: A reputation that differentiates itself from competitors and guaran...

The first and most crucial decision is whom to start it with.