Finding Secrets - Deepstash

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Finding Secrets

Finding Secrets

The best place to find secrets is to ask questions no one is asking and look where no one else is looking. 

  • "What important truth do few people agree with you on?"
  • "What valuable company is nobody building?"

The best entrepreneurs know this: every successful business is built around a secret that's hidden from the outside. 

A great company is a conspiracy to change the world; when you share your secret, the recipient becomes a fellow conspirator.

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MORE IDEAS FROM THE SAME BOOK

  • Successful people find value in the most unexpected places. They think in terms of principles, not formulas.
  • Refining an existing idea moves the world from 1 to n, but to move from 0 to 1, we must create something new.
  • Progress comes from Monopoly, not competition. 

  1. It's better to be bold than inconsequential
  2. A Bad Plan is better than none
  3. Don't Compete: competition destroys profits
  4. Sales Strategy matters as much as product

A start-up is the largest group of people you can convince of a plan to build a different future. 

Small changes have disproportionate results.

  1. Proprietary Technology: 10x Better than next best alternative.
  2. Network Effects: Provide immediate value to early adopters.
  3. Economies of Scale: Cost per unit declines as production increases.
  4. Branding: A reputation that differentiates itself from competitors and guaran...

The first and most crucial decision is whom to start it with.

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“Brilliant thinking is rare, but courage is in even shorter supply than genius.”— Peter Thiel

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