Persuasive and addictive design - Deepstash

Persuasive and addictive design

Persuasive design is the technology that “changes” human behaviour. Ethics related to persuasion is about to what extent we may influence the behaviour and thoughts of our users.

How do we identify persuasive design? Here are some powerful questions to guide our assessment:

  • What is motivating the use of a given design decision?
  • Are users feeling pressured?
  • Would they react differently if they better understood how the product works? If it was more transparent or straightforward?
  • Would they then feel deceived?

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