A simple design takes away unnecessary functions, including text, CTA’s, images etc. The user should still achieve their goals but not be bombarded by visual and written content.

The goal of design is to make it straightforward and engaging without making it dull.

Illustrations and animations in empty areas can entirely enhance designs and make them much more enjoyable. We crave visuals, and hence animations are much more entertaining. These are great to make monotonous screens more interesting.

• Telling your user about notifications? Add a bell ...

Using a lightly coloured background that complements your accent colours can make everything pop.

Understanding colour theory has its benefits. For instance, instead of using white as a background, using a light tint of orange can make your other accents of orange pop.

Using light tin...

Letting items breathe on a page is a must when designing minimalist designs.

Apple is an excellent example of the quote “less is more” and showcases that their design is the product itself, not the website. They have conf...

Cognitive load is the amount of information our working memory can hold at any time. An overload of information can drive users away instead of drawing them in. Not everything has to be laid out on the landing page of a website; that is why menus exist. The information stays hidden unless and unt...

Choice can be overwhelming for everyone. As mentioned earlier, when speaking about cognitive load, the amount of information our working memory can hold is limited. 

Plain has more connotations with negative feelings as it can sometimes indicate ‘boring’ while simple is positive as it is most often associated with minimalistic modern design.

Simple is about functionality and means that a product is easy to use, and sometimes “simple” can be much more e...