Most designers are familiar with Dieter Rams’ principle “Good design is as little design as possible.”
Quote “it’s plain and simple” is a common phrase, but what does that actually mean?
In fact, many designers strive to create things with a “simple” design or even ones that are seemingly “unadorned”. When designing a product, simple isn’t necessarily synonymous with plain, so what exactly is the difference between plain and simple?
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— Fred Beecher, Director of UX, The Nerdery
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