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UX Designers advocate for the user. They need to understand their needs and goals and tailor an experience to their needs. But the content is also important. It is the material that causes a user to visit.
Without understanding the content's structure and properties, we are unable to fit it for our users' needs. Does the text come as one block, does it have a headline, sub-line, body with paragraphs? How long is the video? What is the aspect ratio of the image?
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There is often an underlying back-end that dictates the rules. Mapping and understanding this structure is vital when choosing UI patterns and designing an application.
Our users come to our applications because of the content. The content allows us to connect with our users and engage them in experiences. This necessitates us to know how our content behaves. We need to understand how flexible it is and notice when it will break.
When you have your inventory, look at each content element's attributes. The image, video, headline, or body copy have specific properties, constraints, and requirements.
In the early days of the internet, we created websites and applications from the content up. Every new website rendered a new design challenge.
Once you know the content pieces and their constraints, it's time to see how they work together.
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