Design for your content, as you do for your users - Deepstash

Keep reading for FREE

Understanding the content is key

Understanding the content is key

UX Designers advocate for the user. They need to understand their needs and goals and tailor an experience to their needs. But the content is also important. It is the material that causes a user to visit.

Without understanding the content's structure and properties, we are unable to fit it for our users' needs. Does the text come as one block, does it have a headline, sub-line, body with paragraphs? How long is the video? What is the aspect ratio of the image?


22 reads

An object-oriented mindset

There is often an underlying back-end that dictates the rules. Mapping and understanding this structure is vital when choosing UI patterns and designing an application.

An object-oriented mindset is vital to help build the content inventory. It gives an approach to designing a UI around the content.


16 reads

The problem with standardization

In the early days of the internet, we created websites and applications from the content up. Every new website rendered a new design challenge.

The introduction of mobile applications caused a need for systematic design. So, in 2014, Google introduced Material Design and enabled designers to focus on user problems instead of creating patterns.

But it caused designers to rely too heavily on copying patterns instead of trying to understand the content. Before we reference design systems, we need to understand what makes our content unique. Failing to do this can lead to a broken experience. 


11 reads

The content is our material

Our users come to our applications because of the content. The content allows us to connect with our users and engage them in experiences.  This necessitates us to know how our content behaves. We need to understand how flexible it is and notice when it will break.

An object-oriented approach can help to understand and structure the content.

  1. Start with a content inventory.
  2. Then investigate the individual elements.
  3. Finally, list the different instantiations of the content objects.


9 reads

The content inventory

The content inventory

  • Identify the primary content objects used in your application.
  • List their content elements. Start with core content elements and metadata, then map the nested objects.
  • List all the CTAs the users will need to work with the object.


15 reads

The content study

The content study

When you have your inventory, look at each content element's attributes. The image, video, headline, or body copy have specific properties, constraints, and requirements.

  • Origin: Where is the content coming from? Is it hardcoded, coming from a database, user-generated or curated?
  • Appearance: What is the general character count of a headline, teaser or body copy? What are the sizes and default aspect ratios of images or videos?
  • Relationships: How do those elements relate to one another?
  • Hierarchy: Are all related elements equal?
  • Versions & state: Is the content changing or static?


9 reads

The object instantiations

The object instantiations

Once you know the content pieces and their constraints, it's time to see how they work together.

Content objects can appear in many places and in different shapes,  for example, displayed as a detail page or a listed item on an overview page or shown as a teaser.

Identify and detail the required instances and check their relationships. Then list the content elements for each occasion.


4 reads

Choose the right UI pattern for each instance

Choose the right UI pattern for each instance

The correct pattern should fit the user and content requirements. It will respect the content needs and help users use the content to reach their goals.

When we know the different instantiations of each object and the requirements and constraints of its content, it should narrow the possibilities to a few patterns. From there, we look at our options from a user's perspective to select the best pattern.


5 reads



Restaurant manager

Using an object-oriented approach can help UX designers better understand their content and shape it to suit their users’ needs.


15 Inspirational UX Design Quotes

15 Inspirational UX Design Quotes



10 Things You Need to Know About UX and UI design - Wiredelta

10 Things You Need to Know About UX and UI design - Wiredelta



Ready for the next level?

Read Like a Pro


Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas


Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.


2 Million Stashers



5,740 Reviews

App Store



72,690 Reviews

Google Play

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.


Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Read & Learn

20x Faster





Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations


Claim Your Limited Offer

Get Deepstash Pro


75% OFF | 1-Year Pro Subscription

Claim Offer