Identify and solve the problems that caused churn

Many experiences can cause churn: inability to find the right product, struggles to get set up, a poor service experience, or changing business needs. A retention campaign that specifically addresses the issue that caused churn and provides a simple next step stands a high chance of success, as it speaks to the root cause of the churn.

• The first step is analyzing customer actions to identify common causes of churn. 
• Secondly, design a campaign to specifically address the cause of churn.