Discover the Core Problem - Deepstash
Discover the Core Problem

Discover the Core Problem

Go beyond the basic features being asked for and get to the heart of the problem.

Ask questions like: Who cares about this problem? Why is it important to them?

If there are no good answers to these questions, is the problem even worth working on?

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MORE IDEAS FROM The Five Step Approach for Tackling Complex Problems

Think about what would make a good MVP (Minimum Viable Product) for your problem.

Get creative in what you consider an MVP. Maybe showing random strangers at Starbucks a napkin drawing of your app’s layout would be good enough for example.

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Ask Questions

The right questions are at the heart of discovery. And one of the very first questions you should be asking yourself is “What assumptions can I challenge?”

The mere act of trying to discover what assumptions you and others are making can give you a new perspective on the challenge you're facing.

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Albert Einstein

“The definition of genius is taking the complex and making it simple.”

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Divide and Conquer

After you come up with a solution to your problem, take a close look at it.

Which pieces could be split into separate modules or components? Can any of those components provide value independently? If not, can any be tweaked so that they do provide independent value?

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Let your Subconscious Work

After spending time researching your problem,  you’ll probably find yourself also thinking about it in your spare time. 

This is when all the different pieces you’ve been studying for so long can suddenly click together in a new way, giving you fresh insight.

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RELATED IDEA

Great leaders only solve problems within their control. Ones connected to their biggest why. They ask:

  • Is this our problem?
  • Why should we solve this problem?
  • What happens if we don’t?
  • How would the solution contribute to accomplishing our most important goals?

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The "Consumerization" of Enterprise

Slack, Dropbox or Zoom have applied specific strategies to win customers – tactics that resemble those of consumer companies rather than enterprise firms.

The go-to-market playbook for early-stage B2B founders:

  • Taking a consumer approach to enterprise
  • Product positioning through category-creation
  • Generating repeatable and non-associated revenue (e.g. “crossing the penny gap”)
  • Building a strong sales organization

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Product Discovery

We typically define product discovery in contrast with product delivery. Product discovery is used to describe the work done to make decisions about what to build, while product delivery is the work done to build, ship, and maintain a production quality product.

Good product discovery includes the customer throughout the decision-making process. through: customer interviews, usability tests, A/B tests, demand tests, customer journey mapping, experience mapping, story mapping, OKRs, opportunity solution trees, ethnographic studies, customer visits, and so on.

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