"There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction."
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We always think about the risks involved in making a big chance in life. We consider the risks and then decide not to do it. But, the risks shouldn't scare us into inaction.
Humans, by nature, are rationally weak but passionately motivated. Emotions are always stronger and drive action, and reasoning is often used as an excuse for inaction.
Neuroscience is now revisiting emotions as drivers of action, reducing them to mere tools. The complexi...
Many people and organizations fail to take into account the various opportunity costs.
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