Know the Laws

There are policies around collecting and storing people’s personal information. You may have heard of GDPR or CAN-SPAM, but with Apple Mail’s Privacy update and CCPA in California, ignoring the rules can end up being costly.

It’s important to understand what to do in order to be compliant before starting to collect email addresses. Looking at other businesses might not be the best option unless you know they are a reputable sender. Because email, unlike social media channels, is largely managed by individuals on websites, it is very common to see examples of brands not following the rules.