Don’t Take Unsubs Personally but Don’t Ignore Them Either - Deepstash

Don’t Take Unsubs Personally but Don’t Ignore Them Either

High unsubscribe rates don’t necessarily mean that customers hate your business, but they can signal other issues that should be addressed. Rising or higher than average unsubscribe rates can point to customers receiving too many emails or emails they feel are irrelevant to them.

Test an adjusted content strategy and watch to see if rates improve. Also, don’t be afraid to ask! Survey your readers on what their ideal frequency would be to gain some real insights.

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jacrai

Interior and spatial designer

The idea is part of this collection:

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