No Blasting Of Emails

Targeted campaigns perform much better than email blasts, because they resonate with subscribers’ interests. Indeed, segmented emails for B2C industries, especially retail, can boost sales when the frequency is increased. That dovetails with DMA’s finding that 65% of consumers prefer emails with discounts and special offers.

It’s still important to consider diminishing returns from higher email frequency. As the volume grows, fewer recipients will open your emails, and those who do become less likely to click.