The Engineer's Disease: Starting Backwards - Deepstash

The Engineer's Disease: Starting Backwards

Most people starting a business (and engineers are especially prone to this, hence the term Engineer's Disease) do it in the following order:

  • Build a product you think people will like.
  • Go out the door, wave it around and ask: “Who wants this?”

And then they get sad when no one wants to buy this awesome thing they’ve spent months building. Here’s what people like Noah and Alexis say you should do instead: Talk to potential customers first, figure out what problems they already have and then build something that helps them solve those problems!

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Leading in Product Management

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