The Great Amplifier - Deepstash

The Great Amplifier

The internet can amplify anything overnight so be careful what you put out.

In 2007, Greenpeace started a campaign to track a whale via satellite, to bring awareness to Japanese fishers still hunting these creatures and protest against an expedition set out to hunt down 50 whales. To engage their activists, Greenpeace held a poll to name the whale.

When the poll ended up on Reddit somehow, the community ended up voting for a name 20,000 times – and it won by a landslide. Mr. Splashy Pants ended up generating so much media coverage, that the Japanese government ended up cancelling the hunt.

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