Often you will be calculating a metric that is similar to things that have been counted in the past. You should compare your metrics to metrics reported in the past, even if these measurements are on different user populations.
You do not need to get an exact agreement, but you should be in the same ballpark. If you are not, assume that you are wrong until you can fully convince yourself. Most surprising data will turn out to be an error, not a fabulous new insight.
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