If the target group is Gen Z, it’s best to turn to TikTok. If the target group is Gen Y (millennials), it’s best to turn to Instagram and YouTube. Also, Gen Z is present on Instagram and YouTube, so it’s important to analyze data of each platform before diving in to market.
Lastly, it is important to analyze available formats and understand what best works for your industry. For example, on one hand, videos lend themselves beautifully for makeup or cooking tutorials.
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