Instagram And Facebook As Marketing Tools

Small businesses can leverage Instagram Live and Facebook Live to boost customer spending in a few ways. First, small businesses can partner with influencers and invite guests relevant to their industries to provide valuable information (e.g., healthy recipes to boost your immune system during the pandemic) to their customers.

Small businesses can hold their own live sessions where they tell their customers (including ex-customers and potential customers) what is new in their stores and how to buy during the pandemic, e.g., curbside pickup or seeing the items “in person” through FaceTime.