The first step on your social media journey is to do research—do your homework! Research where your target audience is “hanging out,” so to speak, virtually?
Also, if you are going to hire help, do not hire interns or entry-level [employees]; social media has grown a lot more advanced and its use of analytical tools is on the rise. There needs to be a person who will advise you about what strategy to set that makes sense for your target demographic and industry.
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