Defining Digital Public Relations(PR)

Digital PR is not dissimilar to traditional PR, but its focus is online visibility:

• Writing and sending press releases
• Building relationships with journalists
• Organizing events and reviews
• Writing blogs and thought leadership pieces
• Writing press releases with relevant, high-value backlinks
• Building relationships with online journalists
• Organizing podcasts, events, and reviews
• Using SEO to secure a high ranking on search engines
• Writing thought leadership pieces for online publications with high-quality backlinks
• Creating content for social media