Professionals in America spend an incredible amount of time online, an average of 22.5 hours per week, according to the USC Annenberg School Center for the Digital Future.

The majority of...

Traditional PR is all about working with journalists to have your business featured in newspapers and magazines. Before the dotcom boom, PR specialists and publicists’ goals focused on the number of times their clients were included in newspapers, magazines, radio and television.

And then c...

Digital PR is not dissimilar to traditional PR, but its focus is online visibility:

• Writing and sending press releases
• Building relationships with journalists
• Organizing events and reviews
• Writing blogs and thought leadership pieces
• Writing press release...

Digital PR’s first goal is online visibility. It’s important to show up on the first page of a Google search, and cleverly executed digital PR can achieve this and more.

A well thought out digital strategy will include SEO; link profiles, anchor text distribution, link monitoring, and rank...

Press releases are polarizing. A good press release gets across the who, what, when, where, why, and how as quickly (and concisely) as possible. They’re also incredibly easy to write poorly—(many journalists keep “press release fail” compilations on their social media channels). Publicly owned co...

• Include backlinks. You MUST include backlinks in your press releases. The backlink is the key to digital PR value.
• Create a timeline and build momentum. A press release, even if it’s just on your website, shows current and potential clients that your business is doing well.
• U...

Much of the value of thought leadership comes from those high-ranking backlinks. Use a tool like the Moz domain authority checker when checking backlink value, and make sure to do your research.

Some journalists do not include backlinks in the...

The rise of social media has dramatically affected the way most businesses think about PR. Where social media was once about content creation, digital PR optimizes social media channels and makes it all about delivery. Whilst content is key, social media for digital PR is all about measurement.

• Only pitch relevant ideas. In our digital world, it’s so easy to research what journalists have written about recently and what they’re interested in. Take your time, do the research, and in your pitch, mention a recent article. Everyone likes to be complimented. A journalist who knows you c...

According to Edison Research, 144 million Americans listen to podcasts. Odds are, your customers are some of them. Podcasts are a fantastic way to tell your story, because they allow you to use your own words with your own voice. Podcasts are also a good way to engage your audience and have them ...