PR Relations With Online Journalists
- Only pitch relevant ideas. In our digital world, it’s so easy to research what journalists have written about recently and what they’re interested in. Take your time, do the research, and in your pitch, mention a recent article. Everyone likes to be complimented. A journalist who knows you care is much more likely to throw a backlink in as a favor.
- Respond quickly. If a journalist needs something, whether it’s a photo, a comment, or another story, get back to them as soon as you can. This may mean keeping an eye on your emails when a story is about to break.
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