Public Relations vs. Advertising

Advertising is paid media, whereas public relations is earned media. What does that entail? While both advertising and PR help build brands and communicate with consumers, public relations is working with journalists and reporters to help tell your story versus paying for a message to be sponsored.

Now that you better understand the difference between the two, you may be asking yourself, which is right for you and your business? 

There are quite a few factors that come into play when making that decision.