Advertising is paid media, whereas public relations is earned media. What does that entail? While both advertising and PR help build brands and communicate with consumers, public relations is working with journalists and reporters to help tell your story versus paying for a message to be sponsore...

By advertising your product or service, you are guaranteeing that X number of consumers see your message or engage with your company. With public relations, there is no guarantee that you will reach your target audience, but for the people you do reach, the message and relationship is much more a...

Usually, the goal of running an advertisement is to promote the idea of one specific product or service. We measure the success of an advertisement through how many sales/views the ad produced, or a more technical term is return on your investment (ROI).

While public relations can offer the...

The average small business that uses Google advertising spends between $9,000 and $10,000 per month on their online advertising campaigns, or $100,000 to $120,000 per year.

It’s no secret that public relations costs a fraction of what you’re going to pay for an advertisement. On the other h...

With advertising, you will have complete control over the message you put out to the world.  

With public relations, even if you are able to get the media interested in your pitch, the journalist is still in control of the message and the narrative of the story. While this could be see...

This question is pretty simple. If you need to see results quickly, and you know the message you want to send to consumers, and you have the budget for it, then advertising really is your best option. You can get an advertisement up and running in less than a day, but usually, in about a week.