Questions to ask yourself: authenticity or guaranteed relationships? - Deepstash

Questions to ask yourself: authenticity or guaranteed relationships?

By advertising your product or service, you are guaranteeing that X number of consumers see your message or engage with your company. With public relations, there is no guarantee that you will reach your target audience, but for the people you do reach, the message and relationship is much more authentic and conversational.

One thing to keep in mind is that just 24% of readers consume native ad or sponsored content compared to “normal” editorial, which is read by 71% of the audience.

22

269 reads

CURATED FROM

IDEAS CURATED BY

alexis_tt

"Making money is art and working is art and good business is the best art." ~ Andy Warhol

The idea is part of this collection:

Become a Marketing Pro

Learn more about marketingandsales with this collection

Mindfulness

Prioritization

Personal growth and development

Related collections

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates