Selling Or Creating Brand Awareness

Usually, the goal of running an advertisement is to promote the idea of one specific product or service. We measure the success of an advertisement through how many sales/views the ad produced, or a more technical term is return on your investment (ROI).

While public relations can offer the same type of promotion, it is more often used as a way to build your brand. The primary goal of executing public relations is to maintain and strengthen the reputation of the company, as well as engage with its audience and consumers.