The Money Factor

The average small business that uses Google advertising spends between $9,000 and $10,000 per month on their online advertising campaigns, or $100,000 to $120,000 per year.

It’s no secret that public relations costs a fraction of what you’re going to pay for an advertisement. On the other hand, public relations stories aren’t guaranteed.  One full-page advertisement in weekly newspapers can cost upwards of $100,000 (for one ad). Meanwhile, a typical monthly retainer for a PR agency could range from $3,000 to $5,000.