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A Yesware study found that email subject lines between one and five words had the highest open rates. A Marketo study found subject lines with about 41 characters or seven words had the most engagement.
Try not to push too much information in a message. Email subject lines like "Products celebs are wearing" or "Deals you can't miss" is to the point and will gain interest.
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Experian found that emojis in the subject line can increase open rates by 45%. But in B2B business or a more formal business, emojis may seem inappropriate.
"You", "your," "yours," and "yourself" make the reader feel more emotionally connected to your business and the message.
Studies show that personalised subject lines can increase open rates by 50%.
Numbers lend credibility to your message. Include a statistic from a survey, a time-saving figure, the discount percentage figure, or the number of steps in your how-to-guide.
It's getting harder to be noticed in people's inboxes. Yet, email is still the most effective channel to engage, convert, and retain potential customers.
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There's a lot of competition in the inbox but this article will help you to stand out and get read. This article gives us how t craft more noticeable subject lines, send relevant content and create a conversation.
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We often say too much or too little in emails that convey something important. Save these tips to overcome the email writing fatigue, and craft marketing emails that convert readers into customers.
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