"You", "your," "yours," and "yourself" make the reader feel more emotionally connected to your business and the message.

Write about your reader, not about your business. Emphasize how the reader will benefit from reading your email. 

It's getting harder to be noticed in people's inboxes. Yet, email is still the most effective channel to engage, convert, and retain potential customers.

That is why creating an engaging email subject line is vital to catch your readers attention to open your email.

Experian found that emojis in the subject line can increase open rates by 45%. But in B2B business or a more formal business, emojis may seem inappropriate.

Experiment by split testing two versions of the same subject line - with and without emoji.

Use language that is unique to you and complements your personality.

Unconventional words make your subject lines more noticeable. For example, Activewear retailer Fabletics used this subject line: “Your butt will look great in these workout pants.”

Numbers lend credibility to your message. Include a statistic from a survey, a time-saving figure, the discount percentage figure, or the number of steps in your how-to-guide.

For example:

"40% off today only"

"15 ways to save on energy"

Studies show that personalised subject lines can increase open rates by 50%.

Email subject lines sound personal when you keep the language informal and write like you're talking to a friend. For example, "Linda, we don't want you to miss out."