The Wisdom Of The Crowds Is Often Wrong

One reason for this is that new and innovative ways of doing things start off as unpopular by definition. Big organizations are also fertile grounds for risk aversion and inertia, both of which slow down the adoption of new ways of doing things regardless of whether there are significant benefits.

That is why most of the breakthrough leaders we know today found success by boldly going against the wisdom of the crowds. Or could you imagine Elon Musk or Jeff Bezos becoming the wealthiest men in history if they had asked Ford or Barnes & Noble for their views on their business plans?