Set Clear and Time-Based Expectations

When making commitments--be it to call someone, deliver a proposal, or provide requested information--don't promise to get back to people "soon" or "shortly," because those terms mean different things to different people.

In most business contexts, ambiguity is the enemy. Uncertainty deprives people of what's known in psychology circles as "perceived control," and, as a result, it makes the experience feels less pleasant. Avoid ambiguity by proactively communicating a specific time or date when you'll be in touch, and then honour that commitment.