Be Super Responsive

Imagine submitting a purchase inquiry through a "Contact Us" form on a business's website--and then hearing back from a company rep within minutes. Exceptional responsiveness is a rarity in today's world, and when we encounter something novel and unexpected, our brain is biochemically primed to forge long-term memories about that experience.

People often like to create the illusion that they're busier than they are, so they sit on that e-mail, text, or voicemail for a while, making their customer or colleague wait.