Greet Customers Right Away

If you work in a retail environment, be sure someone is greeting customers within 10 feet or 10 seconds of entering the store. That simple act of making eye contact and acknowledging the customer with a prompt and courteous greeting (even if just to say "I'll be with you in about five minutes") sends an important signal: We care about you and your patronage.

The greeting helps to immediately personalize the experience, making customers feel more welcome and appreciated. They'll remember that the next time they consider visiting your store.