"I Need This To Start My Habit"

A lot of times when we are tempted by a specific product, usually expensive ones, we try to convince ourselves that we need it by making a habit or lifestyle out of the product. We create dreams of using that product to live a better lifestyle and develop habits from using them.

For example, I see a shiny new shoe. Someone like me, who has never ran before, will start thinking: "hmm, maybe it's about time I start running/jogging regularly". Note that the reason for developing this habit is more inclined towards using those shiny new shoes rather than for improving my own health.