How to treat a creative freelancer.

Under the pressure of hitting deadlines and meeting client expectations, it can be difficult to take a step back and really appreciate those who make some of the work possible. Here's a reminder to all the creative directors out there who work with freelancers:

1. They need context and clear direction.
2. Like you, they need breathing room and time for revisions. 
3. Review and support their work on digital platforms. 
4. Validate their strengths and support growth.
5. If their work was bad, respectfully articulate why and never lie.

Treat freelancers better, it's good for your brand. Learn about creatives