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How to treat a creative freelancer.
Under the pressure of hitting deadlines and meeting client expectations, it can be difficult to take a step back and really appreciate those who make some of the work possible. Here's a reminder to all the creative directors out there who work with freelancers:
- They need context and clear direction.
- Like you, they need breathing room and time for revisions.
- Review and support their work on digital platforms.
- Validate their strengths and support growth.
- If their work was bad, respectfully articulate why and never lie.
Treat freelancers better, it's good for your brand. Learn about creatives
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Have mental health & workload conversations often.
Creatives want to tackle every problem that comes their way. Very rarely will you hear them say, "I can't do that." As creative leaders, we must understand the pride creatives hold and account for their ambition, and prevent their eventual burnout. If you don't bring up mental health as the leader, who will?
Why do mental health and workload checkups matter?
- Provides a chance for your team to communicate difficulties in their life.
- Cultivates a culture of asking for helping when work gets tough.
- Shows that you care about people first. Then results.
- Build loyalty and work-life balance for your team
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IDEAS CURATED BY
We watch business leaders fall in love with their brands by helping them learn, strategize, and execute better brand experiences.
CURATOR'S NOTE
In order to make great work, you need to surround yourself with great people. These are some reminders for the art directors, creative directors, and entrepreneurs who also believe that people come first, then their output.
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