What lies in the periphery of simplicity is definitely not peripheral.
This law emphasizes the importance of what might become lost during the design process. That which appears to be of immediate relevance may not be nearly as important compared to everything else around. Our goal is to achieve a kind of enlightened shallowness.
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EMBODY-ing quality is primarily a business decision, more than one of design or technology. The quality can be actual, as embodied by better materials and craftsmanship; or the quality can be perceived, as portrayed in a thoughtful marketing campaign.
Exactly where to invest— real or beli...
The opportunity lost by increasing the amount of blank space is gained back with enhanced attention on what remains.
There is an important tradeoff between being completely lost in the unknown and completely found in the familiar. Too familiar can have the positive aspect ...
Simplicity and complexity need each other.
Understand the duality in the world around you.
Simplicity is about subtracting the obvious, and adding the meaningful.
LIFE - Technolo...
The simplest way to achieve simplicity is through thoughtful reduction.
When in doubt, just remove. But be careful of what you remove.
Shrinking the time of a process can sometimes only go so far, and so an alternative means to “saving” time is to hide its passage by simply removing time displays from the environment.
Knowledge makes everything simpler. Learning occurs best when there is a desire to attain specific knowledge.
Organization makes a system of many appear fewer.
To do it:
Simplicity is about the unexpected pleasure derived from what is likely to be insignificant and would otherwise go unnoticed.
Fragility is an essential counteracting force to complexity because it can instil pity— which by coincidence also occurs in the word SIMPLICITY!
Our society, systems, and artefacts require active engagement in care, attention, and feeling— the business value may not be immediately apparent. But the fulfilment from living a meaningful life is the ROE (Return on Emotion).
A certain kind of more is always better than less— more care, ...
When all features that can be removed have been, and a product has been made slim, light, and thin, it’s time for the second method: HIDE the complexity through brute-force methods.
Hiding complexity through ingenious mechanical doors or tiny display screens is an overt form of deception. ...
The book presents laws that the author has created for simplifying our life, and the things we may work on, or design.
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