reality

Hire people with a good sense of humor and don’t get offended too easily. Look for people who have a positive attitude and some experience, who care the most, who share values about the brand mission.

Look for: 

• You will want people w...

• They look for evidence that their abilities aren’t good enough.
• They hold themselves to impossible standards. 
• They overanalyze simple decisions. 
• They make friends with people who reinforce their self-doubt.

True leaders don’t expect others to do anything they aren’t willing to do themselves.

Their leadership comes from their actions.