To connect with people through your work,you have to be able to tell good stories.
Every e-mail or letter or blogpost you are putting out is telling a story on its own.
Being able to say what you like honestly is a strong story building asset by itself.
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Because work doesn't speak for itself.
WORDS MATTER- People want to know who made it, why it was made, where it came from, and why we need this.
A good story behind an ordinary product ...
As freelancing is becoming common, people with powerful personal brands have a leg up on getting jobs and being promoted. And personal brands are built on, among other things, telling and sharing great stories.
Stories help us hold attention, remember and persuade. Savvy
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