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How to find language/market fit
A simple purchase decision is framed within a larger context in customers' lives. As marketers, that context is critical as the words in their heads will show their situation more than your product.
Capturing the specific words people use to describe their struggles or desired outcome can help product and marketing teams be more effective.
Steps to find Language/market fit:
- Uncover their goals, struggles and language
- Draft some test messages based on interview transcripts
- Validate comprehension qualitatively
- Test the language quantitatively
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MORE IDEAS ON THIS
Validate comprehension
A/B testing can show which headline gets more clicks but can't tell you why. Therefore, ensure your words mean what your prospects have in mind when they read them.
How to validate comprehension:
- Type out each headline.
- Find someo...
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Run a quantitative test
Test your new headline against your current one.
It is quicker to test messages in ad impressions, such as Facebook or Instagram. Make several copies of a simple ad design with different headlines, and test which one performs best with your audience.
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Drafting some headlines
After a few interviews, you should start to see patterns. You should now have a list of people's goals "I want to...", "I wish it were easier to..." and struggles "I hate it when..." "I'm tired of...", "Why can't I just...".
Write the most promising up as headlines...
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Uncover their goals, struggles and language
Your "job". Figure out how your product will fit into people lives.
- Find somebody who has recently bought your product, or interview someone who purchased a competitor's product or asked for alternatives.
- Ask them to walk you through the purchase proces...
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Struggling to find product/market fit
If you're struggling to find product/market fit,
- First, figure out the language/market fit to make everything else easier.
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CURATED FROM
Finding Language/Market Fit: Use this four-step process to unlock language/market fit
review.firstround.com
6 ideas
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CURATED BY
If you’re struggling to find a product/market fit, first figure out what “looks like food” to your prospects. Find the language/market fit first and everything else will be much easier.
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