How to find language/market fit
A simple purchase decision is framed within a larger context in customers' lives. As marketers, that context is critical as the words in their heads will show their situation more than your product.
Capturing the specific words people use to describe their struggles or desired outcome can help product and marketing teams be more effective.
Steps to find Language/market fit:
- Uncover their goals, struggles and language
- Draft some test messages based on interview transcripts
- Validate comprehension qualitatively
- Test the language quantitatively
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Finding Language/Market Fit: Use this four-step process to unlock language/market fit
review.firstround.com
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If you’re struggling to find a product/market fit, first figure out what “looks like food” to your prospects. Find the language/market fit first and everything else will be much easier.
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