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If you're struggling to find product/market fit,
A simple purchase decision is framed within a larger context in customers' lives. As marketers, that context is critical as the words in their heads will show their situation more than your product.
Capturing the specific words people use to describe their struggles or desired outcome can help product and marketing teams be more effective.
Steps to find Language/market fit:
Your "job". Figure out how your product will fit into people lives.
After a few interviews, you should start to see patterns. You should now have a list of people's goals "I want to...", "I wish it were easier to..." and struggles "I hate it when..." "I'm tired of...", "Why can't I just...".
Write the most promising up as headlines that complete the sentence, "Now you can..." For example, "Build a custom ad server in just weeks." or "Create Photobooks in 5 minutes."
Tips to keep in mind:
A/B testing can show which headline gets more clicks but can't tell you why. Therefore, ensure your words mean what your prospects have in mind when they read them.
How to validate comprehension:
Test your new headline against your current one.
It is quicker to test messages in ad impressions, such as Facebook or Instagram. Make several copies of a simple ad design with different headlines, and test which one performs best with your audience.
Engineer in electronics
If you’re struggling to find a product/market fit, first figure out what “looks like food” to your prospects. Find the language/market fit first and everything else will be much easier.
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