Finding Language/Market Fit: Use this four-step process to unlock language/market fit - Deepstash

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If you’re struggling to find a product/market fit, first figure out what “looks like food” to your prospects. Find the language/market fit first and everything else will be much easier.

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Finding Language/Market Fit: Use this four-step process to unlock language/market fit

Finding Language/Market Fit: Use this four-step process to unlock language/market fit

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Struggling to find product/market fit

If you're struggling to find product/market fit,

A simple purchase decision is framed within a larger context in customers' lives. As marketers, that context is critical as the words in their heads will show their situation more than your product.

Capturing the specific words people use to describe their struggles or desired outco...

Your "job". Figure out how your product will fit into people lives.

  1. Find somebody who has recently bought your product, or interview someone who purchased a competitor's product or asked for alternatives.
  2. Ask them to walk you through the purchase proces...

Drafting some headlines

After a few interviews, you should start to see patterns. You should now have a list of people's goals "I want to...", "I wish it were easier to..." and struggles "I hate it when..." "I'm tired of...", "Why can't I just...".

Write the most promising up as headlines...

A/B testing can show which headline gets more clicks but can't tell you why. Therefore, ensure your words mean what your prospects have in mind when they read them.

How to validate comprehension:

  • Type out each headline.
  • Find someo...

Test your new headline against your current one.

It is quicker to test messages in ad impressions, such as Facebook or Instagram. Make several copies of a simple ad design with different headlines, and test which one performs best with your audience.

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Product-market fit doesn’t always mean that every collection you release sells out in seconds. But it does mean that people find out about your store by word of mouth, or that you have a steady stream of customers and sales, or that your product solves a problem within a larger, lucrative market. Let us find out what product-market fit is, how to prove your product concept, and how to use marketing and customer feedback to find it.

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