Learn more about product with this collection
The importance of networking in podcasting
How to grow your podcast audience
How to monetize your podcast
Uncover their goals, struggles and language
Your "job". Figure out how your product will fit into people lives.
- Find somebody who has recently bought your product, or interview someone who purchased a competitor's product or asked for alternatives.
- Ask them to walk you through the purchase process step-by-step, from when they first realised they were struggling with that goal.
- Ask questions to understand what they were struggling to do, where they looked for help, which alternatives they tried.
- When they use vague terms like "better" or "flexible", ask them to unpack it for you.
- Capture their exact words.
10
54 reads
MORE IDEAS ON THIS
Validate comprehension
A/B testing can show which headline gets more clicks but can't tell you why. Therefore, ensure your words mean what your prospects have in mind when they read them.
How to validate comprehension:
- Type out each headline.
- Find someo...
11
28 reads
How to find language/market fit
A simple purchase decision is framed within a larger context in customers' lives. As marketers, that context is critical as the words in their heads will show their situation more than your product.
Capturing the specific words people use to describe their struggles or desired outco...
10
71 reads
Run a quantitative test
Test your new headline against your current one.
It is quicker to test messages in ad impressions, such as Facebook or Instagram. Make several copies of a simple ad design with different headlines, and test which one performs best with your audience.
11
52 reads
Drafting some headlines
After a few interviews, you should start to see patterns. You should now have a list of people's goals "I want to...", "I wish it were easier to..." and struggles "I hate it when..." "I'm tired of...", "Why can't I just...".
Write the most promising up as headlines...
12
37 reads
Struggling to find product/market fit
If you're struggling to find product/market fit,
- First, figure out the language/market fit to make everything else easier.
12
115 reads
CURATED FROM
Finding Language/Market Fit: Use this four-step process to unlock language/market fit
review.firstround.com
6 ideas
·357 reads
CURATED BY
If you’re struggling to find a product/market fit, first figure out what “looks like food” to your prospects. Find the language/market fit first and everything else will be much easier.
“
Related collections
More like this
Types of people
Category 1: Losers
People who always see negative in everything and put in the least amount of effort or no effort at all. They are least bothered about what is happening around them. They will only crib and complain about how the world is. They will say someth...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving & library
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Personalized recommendations
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates