A Few Thumb Rules

The first rule of machine learning: Start without machine learning.

Executives must “know the why” for AI initiatives. An iterative development that starts with simple, explainable models is recommended. Investments in more complex solutions that may deliver marginal accuracy gains but are much harder to interpret or deploy at scale should be avoided.

The best rules of thumb to mine business value from AI are: “Don’t get caught in the hype” and “Start simple and test value.”