Don’t Start With “What”. Start With “Why”
Start with “Why”. Move to “How”. Then to “What”.
This little idea explains why some organizations and some leaders are able to inspire where others aren't.
Every single person, every single organization on the planet knows what they do, 100%. Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP. But very, very few people or organizations know why they do what they do. And by "why" Simon Sinek doesn’t mean "to make a profit." That's a result. It's always a result.
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Simon Sinek has a simple but powerful model for inspirational leadership - starting with a golden circle and the question: "Why?"
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