Feelings Sell Things
But if you don't know why you do what you do, and people respond to why you do what you do, then you will never get people to vote for you, or buy something from you, or, more importantly, be loyal and want to be a part of what it is that you do.
Don’t just think about selling. Think about hiring. The goal is not just to hire people who need a job; it's to hire people who believe what you believe. If you hire people just because they can do a job, they'll work for your money, but if they believe what you believe, they'll work for you with blood and sweat and tears.
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Simon Sinek has a simple but powerful model for inspirational leadership - starting with a golden circle and the question: "Why?"
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