1. Look for people with varied experiences, who have worked within different ecosystems and understand the capabilities, technologies, channels, and transformational approaches you will be deploying.
2. You want leaders who have demonstrated that they can build and scale up the capabilities you aim to perfect.
3. Your team should reflect the diverse voices of your total ecosystem—including the customers you seek to serve, your workforce, and your partners. Very likely, those voices will cover a range of gender identities; national, racial, and ethnic origins; abilities.

The role of the leadership team does not stop with making big choices; senior executives must also see that their decisions are successfully implemented. That’s what the “strategic executor” leadership paradox is all about. Your top people will need to get their hands dirty working through the im...