Get The Company Name Right

Naming a business can be fun for some people and a nightmare for others. Also, the result from a business or product name brainstorm session can be a solid hit like ‘Spotify’ or a terrible miss like 'Poopsie'.

Businesses usually find themselves in this spot when the business name is tied to a particular product, so when they expand their offerings beyond this product, it may cause some naming conflict. Name your business after a product that your business will likely expand beyond, not after some social media trend that will go away in a month.