Building for Scale

Naming a business can be fun for some people and a nightmare for others. Also, the result from a business or product name brainstorm session can be a solid hit like ‘Spotify’ or a terrible miss like 'Poopsie'.

Businesses usually find themselves in this spot when the business name is tied to a particular product, so when they expand their offerings beyond this product, it may cause some naming conflict. Name your business after a product that your business will likely expand beyond, not after some social media trend that will go away in a month.

Your responsibility now becomes to clearly communicate this vision to the rest of the team who choose to run with it or decline if it doesn’t match their personal goals or principles.

Have a clear-cut vision, but be open to pivot and pursue that vision in a different direction.

You may hit a dead end after you set sail, please don’t just sit there till the ship drowns, find a new direction to steer towards. We cannot tell what market conditions will be like, or how people will percieve your product.