Building for Scale - Deepstash
Building for Scale

Building for Scale


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Document The Process

Collaborate with a product manager to develop clear and concise spec/requirement documents for each feature build. If you’re starting a small business, find time to make small notes about core developments or accomplishments each week, capturing your key performance indicators.

Taking the time to document properly will drastically reduce the amount of time and resources spent onboarding new team members. It also serves as a glossary where you can look to find important historical moments, and this is vital when tracing issues or studying successes.


23 reads

Create Systems Not Built Around Individuals

You can put simple structures in place that minimize the potential collateral damage that one individual’s shortcomings or departure from the team can cause.

A good place to start is having a document or platform where you store all company usernames and passwords (you’d have to do your research on this) so your Instagram page doesn’t go on sick leave when your social media manager does.


16 reads

Get The Company Name Right

Naming a business can be fun for some people and a nightmare for others. Also, the result from a business or product name brainstorm session can be a solid hit like ‘Spotify’ or a terrible miss like 'Poopsie'.

Businesses usually find themselves in this spot when the business name is tied to a particular product, so when they expand their offerings beyond this product, it may cause some naming conflict. Name your business after a product that your business will likely expand beyond, not after some social media trend that will go away in a month.


17 reads

Too Many Cooks

Your responsibility now becomes to clearly communicate this vision to the rest of the team who choose to run with it or decline if it doesn’t match their personal goals or principles.


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Willingness To Pivot

Have a clear-cut vision, but be open to pivot and pursue that vision in a different direction.

You may hit a dead end after you set sail, please don’t just sit there till the ship drowns, find a new direction to steer towards. We cannot tell what market conditions will be like, or how people will percieve your product.


15 reads



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