Color meaning and the psychology of colors can powerfully impact people’s behavior and decision-making. People make subconscious judgments about a person, environment, or product within a few seconds or minutes. Color plays into this initial impression.
That fact is not lost on brands and advertisers. They know certain colors, tints, hues, and shades evoke emotion and move people to action. This effect is both subtle and powerful.
Through their choice of color in logos, packaging, signage, and advertising, brands can influence consumers to buy on impulse, or choose their product .
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