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How to Use the Psychology of Colors When Marketing?

How to Use the Psychology of Colors When Marketing?

Do you feel serenely calm when surrounded by green fields and blue skies? Have you ever wondered what the color red represents and why you feel slightly alarmed when staring at a stop sign? Those are just two of the many effects color has on the human psyche. It’s all part of a study referred to as the psychology of color.

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What is the Psychology of Color?

What is the Psychology of Color?

Color psychology studies how different colors determine human behavior.

The psychology of color is used in advertising and marketing to evoke emotional reactions. That sounds simple at first blush, but there’s a lot to unpack in that statement.Before we look at how color meaning affects human behavior (and how certain colors elicit different reactions), let’s take a quick journey through the history of color.

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Continue Abt History

Continue Abt History

In the 17th century, Sir Isaac Newton observed sunlight passing through a glass prism and how the light was reflected into various colors. He identified initially six wavelength shades: red, orange, yellow, green, blue and violet. He later added indigo, according to Wikipedia.

But color psychology predates Newton’s time by thousands of years going back to the Egyptians. They studied color’s effect on mood and used color to accomplish holistic benefits.Color psychology studies how different colors determine human behavior.

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How Do Colors in Marketing Influence People?

How Do Colors in Marketing Influence People?

Color meaning and the psychology of colors can powerfully impact people’s behavior and decision-making. People make subconscious judgments about a person, environment, or product within a few seconds or minutes. Color plays into this initial impression.

That fact is not lost on brands and advertisers. They know certain colors, tints, hues, and shades evoke emotion and move people to action. This effect is both subtle and powerful.

Through their choice of color in logos, packaging, signage, and advertising, brands can influence consumers to buy on impulse, or choose their product .

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Orange

Orange

Grabs attention instantly.

it is fun and cool.

makes custom of feel the true they are dealing with professionals.

Orange in Marketing: Amazon

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Red

Red

⁷It's the most popular colour for marketing.

it is powerful and excited.

it get peoples attention and hold it for a long time.

Red in Marketing: McDonald’s and Target

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Blue

Blue

It evokes and emotion of trust.

the most popular colour in the finance sector.

Blue in Marketing: Honda and American Express.

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Yellow

Yellow

Yellow commands attention.

it is warm and welcoming.

makes customers feel as through they are working with creative and confident company.

Yellow in Marketing: Snapchat.

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Gold

Gold

It is the colour of luxury.

it is is elegant and prestigious.

Works best for high ticket products.

Example:- jewelry

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Pink

Pink

Grabs the attentions of young females instantly.

it's fun and girly.

using pink for female products never goes wrong.

Example:- Beauty products .

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Green

Green

This color is associated with health, tranquility, power and nature.

It is used in stores to relax customers and promote environmental issues.

It stimulates harmony in your brain and encourages a balance leading to decisiveness.

Starbucks is a major global brand that uses this color scheme. 

Green in Marketing: Starbucks, John Deere, Whole Foods, and BP.

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Gray

Gray

Gray symbolizes feelings of practicality, old age, and solidarity. Too much gray can lead to feelings of nothingness and depression, however. Gray can be uninspiring if it is used too often.

Gray in Marketing: Lexus and Apple.

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White

White

White is associated with feelings of cleanliness, purity, and safety. And it can be used to project an absence of color or neutrality. White space helps spark creativity since it can be perceived as an unaltered, clean slate. It may not be the best color for every business. But using white in marketing can be effective for a minimalist brand or approach.

White in Marketing: Subway and Lego.

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Purple

Purple

This color is commonly associated with royalty, wisdom, and respect in color psychology. It stimulates problem-solving as well as creativity. It is also seen frequently promoting beauty and anti-aging products.

Purple in Marketing: Hallmark, Yahoo, and Craigslist.

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Black

Black

While technically not a color (it’s the absence of color because it absorbs light), we think of black as a hue. It is associated with authority, power, stability, confidence, and strength. Often a symbol of intelligence, it can become overwhelming if used too frequently. Black is tricky to use in marketing, but some have done it successfully.

Black in Marketing: Nike and Chanel.

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How To Use Colors In Business

How To Use Colors In Business

Now that you are an expert at color psychology and color meanings, how do you go about using colors smartly in your business for marketing and advertising? In essence, color reflects the personality of your brand. Follow the steps in this brief tutorial to get started.

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Best Colors In Marking

Best Colors In Marking

How are you incorporating colors in psychology to create different meanings in marketing and advertising? Are you choosing the best colors possible for your brand, advertising, and marketing materials?

The truth is — as you may have guessed by now — there are no “best” marketing colors. It all depends on the brand image you wish to convey, whether bold, sophisticated, friendly, reliable, or creative, and the response you want to elicit from customers. The choice is yours. One thing is sure. There’s a color, tint, shade, or tone to match every taste, style, and emotion.

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How Color Affects The Mood

How Color Affects The Mood

Color can elevate one preference over another when making a purchase or following a call to action. Customers may feel that one choice is right, or better, simply because of their color preferences. Color meanings, and color preferences, make a huge difference in the world.

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