Learn more about product with this collection
How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
Behavioral design
New apps often struggle to succeed because people fail to adopt them. That is why a basic UX plan is not enough. You also need a behavioral design to succeed.
Behavioral designers combine design, technology, psychology and creative methods to find out how to get people to make a particular decision. UX behavioral design tries to understand what motivates users before developing an MVP or prototype.
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Behavioral design formula
A user’s behavior = ability + motivation + trigger
Behavioral design is a user-centered frame and tries to let the user's emotions and needs guide the development process while using triggers to get the user to take a specific action.
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98 reads
Ensuring software use
There are two ways designers and developers can ensure that software is a joy to use.
- User interviews. While user interviews play an important role, we can't always accurately predict our behaviour: We don't act consciously when it comes to reflexive behaviors.
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74 reads
Behavioral design principles
Two key principles for UX development are:
- Make a process as easy and frictionless as possible.
- Provide a cue to change a user's behavior, then guide them through the actions.
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87 reads
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