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Behavioral design

Behavioral design

New apps often struggle to succeed because people fail to adopt them. That is why a basic UX plan is not enough. You also need a behavioral design to succeed.

Behavioral designers combine design, technology, psychology and creative methods to find out how to get people to make a particular decision. UX behavioral design tries to understand what motivates users before developing an MVP or prototype.

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MORE IDEAS FROM THE SAME ARTICLE

Two key principles for UX development are:

A user’s behavior = ability + motivation + trigger

There are two ways designers and developers can ensure that software is a joy to use.

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