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Behavioral Design is the Future of UX - Designli Blog

Behavioral Design is the Future of UX - Designli Blog

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Behavioral design

New apps often struggle to succeed because people fail to adopt them. That is why a basic UX plan is not enough. You also need a behavioral design to succeed.

Behavioral designers combine design, technology, psychology and creative methods to find out how to get peo...

Behavioral design formula

A user’s behavior = ability + motivation + trigger

Behavioral design is a user-centered frame and tries to let the user's emotions and needs guide the development process while using triggers to get the user to take a specific action.

There are two ways designers and developers can ensure that software is a joy to use.

  • User interviews. While user interviews play an important role, we can't always accurately predict our behaviour: We don't act consciously when it comes to reflexive behaviors.

Two key principles for UX development are:

  • Make a process as easy and frictionless as possible.
  • Provide a cue to change a user's behavior, then guide them through the actions.

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