Behavioral Design is the Future of UX - Designli Blog - Deepstash
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Behavioral design

Behavioral design

New apps often struggle to succeed because people fail to adopt them. That is why a basic UX plan is not enough. You also need a behavioral design to succeed.

Behavioral designers combine design, technology, psychology and creative methods to find out how to get people to make a particular decision. UX behavioral design tries to understand what motivates users before developing an MVP or prototype.


121 reads

Behavioral design formula

Behavioral design formula

A user’s behavior = ability + motivation + trigger

Behavioral design is a user-centered frame and tries to let the user's emotions and needs guide the development process while using triggers to get the user to take a specific action.


95 reads

Ensuring software use

There are two ways designers and developers can ensure that software is a joy to use.

  • User interviews. While user interviews play an important role, we can't always accurately predict our behaviour: We don't act consciously when it comes to reflexive behaviors.
  • Behavioural design can gather insights into human behavior for all users. Developers can take advantage of behaviour patterns to create software experiences that drive increased usage.


72 reads

Behavioral design principles

Two key principles for UX development are:

  • Make a process as easy and frictionless as possible.
  • Provide a cue to change a user's behavior, then guide them through the actions.

Other main behavioral design principles:

  • Social proof: Do you use a freelancer with 2 five-star reviews or one that has 55?
  • Satisficing: Users will look past perfection if they can have an easy and quick choice.
  • Ostrich effect: People who don't achieve their outcomes don't want to hear about it.
  • Safe searching: Most people want to click around before committing.


83 reads



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