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Behavioral design
New apps often struggle to succeed because people fail to adopt them. That is why a basic UX plan is not enough. You also need a behavioral design to succeed.
Behavioral designers combine design, technology, psychology and creative methods to find out how to get people to make a particular decision. UX behavioral design tries to understand what motivates users before developing an MVP or prototype.
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Behavioral design formula
A user’s behavior = ability + motivation + trigger
Behavioral design is a user-centered frame and tries to let the user's emotions and needs guide the development process while using triggers to get the user to take a specific action.
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Ensuring software use
There are two ways designers and developers can ensure that software is a joy to use.
- User interviews. While user interviews play an important role, we can't always accurately predict our behaviour: We don't act consciously when it comes to reflexive behaviors.
- Behavioural design can gather insights into human behavior for all users. Developers can take advantage of behaviour patterns to create software experiences that drive increased usage.
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Behavioral design principles
Two key principles for UX development are:
- Make a process as easy and frictionless as possible.
- Provide a cue to change a user's behavior, then guide them through the actions.
Other main behavioral design principles:
- Social proof: Do you use a freelancer with 2 five-star reviews or one that has 55?
- Satisficing: Users will look past perfection if they can have an easy and quick choice.
- Ostrich effect: People who don't achieve their outcomes don't want to hear about it.
- Safe searching: Most people want to click around before committing.
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IDEAS CURATED BY
Karter Y.'s ideas are part of this journey:
Learn more about product with this collection
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