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New apps often struggle to succeed because people fail to adopt them. That is why a basic UX plan is not enough. You also need a behavioral design to succeed.
Behavioral designers combine design, technology, psychology and creative methods to find out how to get people to make a particular decision. UX behavioral design tries to understand what motivates users before developing an MVP or prototype.
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126 reads
A user’s behavior = ability + motivation + trigger
Behavioral design is a user-centered frame and tries to let the user's emotions and needs guide the development process while using triggers to get the user to take a specific action.
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100 reads
There are two ways designers and developers can ensure that software is a joy to use.
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75 reads
Two key principles for UX development are:
Other main behavioral design principles:
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88 reads
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